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Decorator hanging patterned wallpaper on a London living-room feature wall
Free in-home quote

Wallpaper London — Hanging, Removal & Feature Walls

Professional wallpaper hanging across London from £30 per roll. Feature walls £180–£320, whole-room hangs £350–£650. Pattern-matched designer wovens, paste-the-wall vinyls, lining paper and full wallpaper removal.

No mark-up on your rolls. We supply the paste, the tools and the dust sheets — you choose the paper.

Prefer mobile? Call 07456 975436.

City & Guilds
Decorators
£5m PL
Hiscox insured
No mark-up
on your rolls
Free quote
in-home survey
Co. 17120057
VAT registered
Quick Answer

Wallpapering in London costs £30–£55 per roll for standard non-woven and vinyl papers, rising to £45–£65 per roll for designer hand-printed papers. A feature wall is £180–£320, a whole average room £350–£650, and removal £80–£140 per wall. Lining paper adds £120–£220 per room. Free in-home quote with exact roll count.

Wallpaper hanging done properly

Wallpaper is one of those finishes where the difference between an average hang and a perfect one is invisible to the eye but obvious to the room. Seams that telegraph, patterns that drift half a centimetre between drops, bubbles that show up two days later when the paste has fully dried — every one of them comes from a step skipped in preparation, not from the paper itself.

Our decorators are City & Guilds qualified and have hung everything from £8-a-roll Wickes vinyl to £400-a-roll de Gournay hand-painted silk. The process is the same either way — survey the walls, fill and sand, size with diluted paste, hang lining paper if the wall needs it, calculate the drop and pattern repeat, hang dry against a plumbline, brush out from the centre, trim with a fresh blade for every drop. What changes is how slowly we work.

Quotes are free and given in-home. We measure every wall, calculate the exact roll count with a 10% wastage allowance for pattern matching, advise on whether lining paper is worth it for your specific walls, and confirm a fixed price before you order anything. There is no mark-up on your wallpaper — you buy direct from your chosen supplier and we hang it.

Types of wallpaper we hang

Every paper has its own hanging method. Modern non-wovens go up dry against a pasted wall in minutes; older traditional papers need paste, a soak time and careful booking. Designer wovens and grasscloth are slower again — every drop has to be aligned by eye against the one before it because the pattern is hand-printed with batch variation.

Patterned wallpaper feature wall behind a bed in a London bedroom
Non-woven

Paste-the-wall papers

The modern standard. Paste is rolled onto the wall, the paper hangs dry — faster, cleaner and easier to reposition. Most John Lewis, Graham & Brown and Laura Ashley papers are non-woven. Easy to strip off in one piece when redecorating, which is why most London letting agents now request them.

Vinyl

Vinyl and washable papers

Vinyl-coated paper or solid vinyl on a paper backing. Wipeable, hardwearing, suitable for kitchens, bathrooms and high-traffic hallways. Heavier than standard paper, so seams need careful rolling. Modern paste-the-wall vinyls hang fast — older paste-the-paper versions are more demanding.

Woven

Designer woven and grasscloth

Cole & Son, Farrow & Ball, Designers Guild, de Gournay. Hand-printed or natural-fibre papers with no repeat tolerance — every drop has to be aligned by eye. We book extra hours on the quote for these and hang each drop with a soft brush rather than a roller to protect the surface.

Lining

Lining paper

Plain paper hung as a base layer to even out wall texture. 1000-grade for general use, 1400-grade or 2000-grade for older walls with cracks and unevenness. Cross-lining (horizontal) under wallpaper, vertical under paint. Often the difference between an acceptable finish and a magazine finish.

Wallpaper pricing in London

Pricing is labour only — your wallpaper rolls, lining paper and paste are extra and bought direct from your chosen supplier. The figures below cover the most common London jobs and are confirmed as a fixed price after the free in-home survey.

ServiceWhat's IncludedTypical Cost
Wallpaper hang (per roll)Standard non-woven or vinyl, prepared walls. Paper supplied by customer.£30–£55
Feature wallSingle accent wall, pattern-matched, up to 4 standard rolls.£180–£320
Whole-room hangAverage 3 x 4 m room, all four walls, includes trim cutting and finishing.£350–£650
Wallpaper removal (per wall)Strip back, scrape residue, wash down, ready to redecorate.£80–£140
Lining paper hang (per room)1000-grade or 1400-grade lining, hung horizontally before paint or paper.£120–£220
Hallway and stairwellTall walls, scaffold trestle hire included, pattern-matched.£420–£780
Paste-the-wall premium paperDesigner wovens (Cole & Son, Farrow & Ball, Designers Guild) — extra care on match.£45–£65 per roll

* Labour only. Wallpaper, lining paper and paste are extra. See full pricing page.

What every job includes

  • Free in-home quote — wall measurements, roll calculation, pattern-repeat advice
  • Wall preparation — sanding, filling, sizing with diluted paste before hang
  • Lining paper installation — horizontal cross-lining for premium finish
  • Paste-the-wall and traditional paste-the-paper hangs
  • Pattern matching — straight match, drop match, random match papers
  • Feature walls and full rooms — bedrooms, lounges, hallways, dining rooms
  • Vinyl, woven, grasscloth, foil, flock and hand-printed designer papers
  • Full wallpaper stripping — steam off, scrape, wash and prime ready for new finish
  • Trim cutting around skirting, coving, sockets, switches and radiators
  • Dust-sheeted, furniture protected, full clean-up on completion

How it works — 4 steps

1

Free in-home survey

We come out, measure each wall, calculate the roll count with a 10% wastage allowance, advise on lining paper, and confirm a fixed labour price.

2

You order the paper

Order direct from John Lewis, Graham & Brown, Wallpaperdirect, Cole & Son or wherever suits — no mark-up from us. Lining paper supplied by us if requested.

3

Preparation day

Furniture protected, dust-sheets down, walls filled, sanded and sized. Lining paper hung horizontally if specified. Left to dry overnight.

4

Hang and finish

Pattern-matched drops, brushed out from centre, trimmed at skirting and coving with fresh blades. Sockets cut around cleanly. Full clean-up on completion.

Lining paper — when it's worth it

Lining paper is plain paper hung as a base layer before either wallpaper or paint. It evens out wall texture, hides hairline cracks, gives an absorbent uniform surface for the top layer, and stops the seams of dark or thin wallpapers from telegraphing through. In London — where most housing stock is older Victorian plaster, period skim coats or cheaply skimmed conversions — it is the single biggest upgrade you can make to a redecorating job.

For wallpaper we cross-line (horizontal) so the lining seams sit at 90 degrees to the wallpaper seams and never coincide. For paint we vertical-line so the seams disappear under the brush. 1000-grade for general use, 1400-grade or 2000-grade for older walls with more texture. Allow an extra day in the schedule for the lining to dry before the top finish goes on.

Decorator hanging lining paper on a prepared wall in a London property

Wallpaper removal — done properly

Stripping old wallpaper is messy, slow and unavoidable if you want a decent finish on whatever goes up next. Skipping it — painting over old paper, or hanging fresh paper on top — almost always ends with bubbles, peeling seams and a worse finish than before. Removal is £80–£140 per wall.

The process: score the surface with a perforating tool, steam each section to soften the paste, scrape with a wide stripping knife, wash the wall down with sugar soap to remove every trace of residual paste, then prime the surface ready for the next finish. Multiple layers, painted-over paper or old size on bare plaster takes longer — full price is confirmed once the first test patch is stripped on the day.

Older Victorian properties sometimes hide damaged plaster underneath the paper — when that happens we coordinate with our plastering team on the same visit to make good before any new finish goes up.

Old wallpaper being steam-stripped from a London wall before redecoration

Frequently Asked Questions

How much does wallpapering a room in London cost?
A whole-room hang in an average London bedroom or lounge (around 3 m x 4 m) costs £350–£650 in labour, depending on ceiling height, pattern complexity and how much trim work is involved. A single feature wall is £180–£320. Hallways and stairwells run £420–£780 because of the height. Prices are labour only — wallpaper rolls, lining paper and paste are extra and quoted on the day from your chosen supplier.
What's the cost per roll to hang wallpaper?
Standard non-woven and vinyl paper is £30–£55 per roll hung. Designer hand-printed and grasscloth papers — Cole & Son, Farrow & Ball, Designers Guild, de Gournay — are £45–£65 per roll because of the extra time spent on pattern matching and the lower tolerance for mistakes. Lining paper is included in the room price when both are done together.
Do I need lining paper before wallpaper?
On older London walls — Victorian plaster, period skim coats, walls with hairline cracks or uneven texture — yes. 1000-grade lining hung horizontally (cross-lining) gives the wallpaper a smooth, uniform base and stops the seams telegraphing through. On modern plastered or skimmed walls in newer flats, lining is optional unless the wallpaper is dark, plain or thin. We advise on a case-by-case basis during the free quote.
How long does it take to wallpaper a room?
A standard 3 m x 4 m room with non-woven paste-the-wall paper is one full day for one decorator. Add half a day if lining paper is going in first. Designer hand-printed papers or rooms with complex trim, multiple windows or a chimney breast can run to two days. Drying time is folded into the quote — we never rush a hang while paste is still wet at the seams.
Can you remove old wallpaper?
Yes. Wallpaper removal is £80–£140 per wall depending on layers, age and adhesive. We steam off, scrape, wash down with sugar soap and prime the wall ready for either fresh paper or paint. Multiple layers, painted-over paper or old size on bare plaster takes longer — full price is confirmed once the first patch is tested on the day.
What's the difference between paste-the-wall and paste-the-paper?
Paste-the-wall papers (most modern non-wovens) have a fibre backing that doesn't expand when wet, so paste goes straight onto the wall and the paper hangs dry. Faster, cleaner, easier to reposition. Paste-the-paper (traditional, most vinyls and older designer papers) needs paste applied to the back of each drop, then a soaking time — usually 5 to 10 minutes — before hanging. Both are part of standard service.
Will you supply the wallpaper or do I buy it?
You buy it. Wallpaper is so personal — and varies so much in price — that we never mark it up. We give you the exact roll count on the quote (including a 10% wastage allowance for pattern matching) and you order direct from John Lewis, Graham & Brown, Wallpaperdirect, Cole & Son or wherever else suits the design. We arrive on the day with paste, tools and dust sheets.
Can you match pattern repeats on tricky papers?
Yes. Straight-match, drop-match and random-match papers are all standard. For papers with a long repeat — some Cole & Son designs are 64 cm — we calculate the roll count up front so you order enough. For hand-printed papers with batch variation, we lay every roll out side by side before cutting to spot any colour drift between rolls. Designer-grade pattern matching is what we're booked for most often.
Can wallpaper go in a bathroom or kitchen?
Yes, with the right paper. Solid vinyls and washable vinyl-coated papers are designed for kitchens, downstairs WCs and powder-room walls. Steam shower rooms and walls inside a shower enclosure are not suitable for any wallpaper. For splashback areas, we recommend tile or a dedicated wet-room panel rather than paper. We'll flag suitability during the quote.
Do you do feature walls only, or do I need to wallpaper the whole room?
Feature walls are one of our most-booked jobs. A single accent wall — chimney breast, bed headboard wall, dining room focal — is £180–£320 depending on size and pattern. Many customers wallpaper one wall and paint the other three in a complementary colour we mix from the wallpaper palette on the day.

Book your wallpaper quote today

Free in-home survey, exact roll count with 10% wastage allowance, fixed labour price confirmed before you order. No mark-up on your wallpaper — buy direct from your chosen supplier. Combined with painting and decorating on the same visit at a discounted rate.

Fully insured £5m PL (Hiscox UK) • Co. No. 17120057 • VAT-registered invoices

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